Brand: it’s a small word with a big meaning and it’s an often misunderstood and misused word. A brand isn’t a logo or fancy picture on a letterhead and it’s definitely not some label on an overpriced pair of jeans.
It’s far more important than that.
Understand brand as a relationship. It’s a relationship that develops between an individual and a company. Once that relationship exists, a brand becomes an expectation and a promise for consistency — and an understanding of that relationship is at the heart of anything we build.
Our world is in a constant state of change and people will not make time to decipher your company, your brand or its message. Without a clear program for communication, you just blend in – you become part of the scenery and people, by nature, tend to gravitate to the brands they feel they know. You can promote, position and advertise at an attempt to develop your brand till you’re blue in the face but without a clear platform of communication the gap that exists between your brand image and brand identity will become evident. Your audience will just not get your message.
Cariboo Media can help you mold a successful brand that reflects your message and your image. Get in touch to see how we can help.