Article marketing does not have to be time intensive; In fact, there is an article marketing strategy so simple, you could even have an intern do it. Follow this workflow and use these article marketing tips to drive herds of traffic to your website, in less than twenty minutes a day!
Article Marketing requires Keyword Research
The keyword research and title writing are the most important parts of the process. By and large it’s best to do this yourself. This is what takes up half of the twenty minutes.
Aim for low competition keywords to start with. Yes, you can rank for high competition keywords in the long run, but if you’re looking for an instant traffic boost, go for the low-hanging fruit.
Check back on the target keywords from your keyword research and write attention-catching titles for them. Your reader should feel instantly drawn to the title just by reading it. Remember, it’s not just about rankings, it’s also about getting people to click on your listing once you’re ranked.
Quality content keep readers coming back
You will want to find one or two quality writers that you can trust. Usually you’ll have to go through five or six writers before you can find one or two that are truly stellar.
Make sure your quality writers have first class English. Make sure their writing is grammatically correct, has personality and be sure to check it against Copyscape for the first few submissions to guarantee that the articles are unique.
Also pay attention to their response time. How long do they take to reply to emails? Is their work turned in early, on time or a little bit late? Their behavior early in the relationship is a good indicator of what it’ll be like working with them in the long run.
Find one or two virtual assistants you feel confident outsourcing the article submissions to. Logging into various sites and submitting articles by hand is very time-consuming. Most virtual assistants will be happy to do it for $1 or $2 apiece.
Alternatively, you can learn to use automated submission software. The bad news is most of the top article directories like EzineArticles and GoArticles don’t accept automated submissions.
Create a Consistent Publishing Schedule
Set a consistent publishing schedule for your marketing content. For example, let’s say you want to publish two articles a week based on your keyword research. Create a list of topics and titles for your writer for the month and make sure any questions about the assignment are answered before they start.
Contact your article publisher and let them know when to expect your articles. You can send them all the articles at once and ask for them to be published twice a week, or just send an article at a time, to be published as they come to you. It is also a good idea to talk to your sales rep, tell them about your target keywords from your keyword research so they can help you with the best placement of your article on their website.
Article Marketing tips that get results
The whole process will take a week or two to set up. But once it’s up and going, something miraculous will happen: you’ll get all the benefits of article marketing, while putting in very little time yourself. Just sit back and work on other areas of your business while the article traffic starts coming in.
